Adeo

Adeo is a French multinational group specializing in the distribution of home improvement and DIY products. The company operates through a portfolio of retail banners and private-label brands across multiple countries, serving both consumers and professional customers.

Its banners include Leroy Merlin in several markets, as well as Bricomart, Bricorama, Zodio and other regional formats. The group combines brick-and-mortar stores with online platforms to provide an omnichannel shopping experience.

Adeo’s geographic footprint spans Europe, parts of the Middle East and Africa, and Latin America, with operations tailored to local demand. The company pursues market-specific strategies, brand positioning, and partnerships to reach diverse customer segments.

The group originated from a network of independent hardware stores that consolidated into a single holding, and it expanded through acquisitions and the development of new banners to cover different segments of the DIY market.

Adeo is privately held and focuses on supply chain efficiency, digital transformation, and sustainable practices, including responsible sourcing, energy management, and waste reduction across its operations.