Bricorama

Bricorama is a French retailer specializing in do-it-yourself (DIY), home improvement, and garden products. The company operates a network of stores in France and across several European markets and maintains an online shopping platform. Its product range spans tools, building materials, paint and decorating supplies, electrical and plumbing items, garden equipment, lighting, and home furnishings.

The brand traces its origins to the postwar expansion of the French DIY sector and began opening stores in the 1960s. Through the following decades it expanded its footprint and adapted its offer to urban and suburban shoppers, competing with other DIY chains.

Store formats are typically medium-sized, located in commercial districts or shopping centers. In-store services often include product demonstrations, color and decoration advice, and delivery or installation options for larger purchases.

Bricorama also operates an e-commerce channel that complements its brick-and-mortar presence, offering online product discovery, home delivery, and click-and-collect services. The company positions itself as a value-oriented option within the DIY retail landscape, targeting both homeowners and professional customers.

Ownership and market position: The brand operates within the broader DIY retail sector in Europe and faces competition from larger chains such as Leroy Merlin, Castorama, and Mr. Bricolage. It is part of a network of brands that focus on neighborhood and regional store formats, customer service, and product assortment tailored to local demand.