Adásba

Adásba is a Hungarian term derived from adás, meaning broadcast or airing, with the suffix -ba that forms an adverbial noun indicating that something is being placed into a broadcast or is scheduled to be aired. In media and broadcasting contexts it signals the transition from preparation to transmission to the public.

The typical use of adásba is with verbs that express going on air or being released, most commonly kerül (to go on air) or indul; the standard construction is adásba kerül, meaning “to go on air” or “to be aired.” In contrast, adásban van is used to indicate that something is currently on air, i.e., “is on the air.” These forms help distinguish between future or scheduled broadcasts and existing broadcasts.

Examples include: A műsor ma este adásba kerül. (The show goes on air tonight.) A legújabb epizód adásba kerül a héten. (The latest episode will be aired during the week.) A reklám az adásban van. (The advertisement is on the air.)

Usage notes: adásba is most common in journalistic, broadcasting, and media industry language. It is less typical in everyday conversation, where speakers might simply say a program is “going on the air” with more general phrasing. The term is closely related to adás (broadcast) and adástechnika (broadcast technology), and it is part of the standard vocabulary for discussions about scheduling and transmission of programs.

See also: adás, adásban van, adásba kerülés, adásidő.