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Activia

Activia is a brand of yogurt and other dairy products produced by Danone, a multinational food company. It was launched in the late 1980s and is marketed as a probiotic product intended to support digestive health.

A defining feature of Activia is the inclusion of a proprietary probiotic strain, Bifidobacterium animalis DN-173

Regulatory and scientific context: Probiotic claims are subject to regional regulations and may be met with

010
(also
referred
to
as
Bifidobacterium
lactis
DN-173
010).
Activia
formulations
are
designed
so
that
regular
consumption
may
help
regulate
the
digestive
system
and
improve
digestive
transit
time,
according
to
the
manufacturer's
claims.
Availability
varies
by
country,
but
Activia
is
sold
in
many
markets
as
yogurt,
yogurt
drinks,
and
dessert-style
products
in
a
range
of
flavors.
Packaging
commonly
consists
of
single-serving
cups,
with
multi-pack
options
for
households.
varying
levels
of
evidentiary
support.
Independent
assessments
of
digestive
health
benefits
from
probiotics
remain
mixed,
and
consumer
experiences
vary.
In
the
market,
Activia
competes
with
other
probiotic
yogurts
and
dairy
products
as
part
of
Danone's
portfolio
of
digestive
health-focused
brands.
This
article
maintains
a
neutral
outline
of
the
product
and
avoids
endorsements
or
guarantees
of
health
outcomes.