Abgangsseite

An Abgangsseite, often translated as a "departure page" or "exit page," is a webpage that a user encounters as they are leaving a website. Unlike a landing page which is designed to attract and engage visitors, an Abgangsseite serves a different purpose, focusing on the user's intent to leave. These pages can be utilized for various strategic goals.

One common use is for offering last-minute incentives or special offers to encourage a user to reconsider their departure, perhaps by providing a discount code or a limited-time deal. Another approach is to gather feedback through a short survey or questionnaire, aiming to understand why the user is leaving and identify areas for website improvement.

Abgangsseiten can also be used for lead generation, such as offering a free resource like an ebook or webinar registration in exchange for an email address before the user exits. Some sites might use this page to promote related content, social media channels, or encourage users to sign up for a newsletter. The design and content of an Abgangsseite are typically tailored to the specific objectives of the website owner, aiming to maximize value from a user's final interaction before they leave.