85C

85C Bakery Cafe, commonly stylized as 85°C, is a bakery and coffee shop chain originating in Taiwan. The brand operates as a quick-service cafe offering a range of baked goods, pastries, cakes, bread, and beverages, including coffee, tea, and specialty drinks. It has grown into an international chain with locations across Asia, North America, the Middle East, and beyond.

Origin and naming: The chain was established in Taichung, Taiwan, in 2004. The name 85°C is associated with the idea of precise baking temperatures and freshness, a branding element that emphasizes consistency and quality in its baked items.

Expansion and operations: The company expanded domestically before pursuing international growth in the late 2000s and 2010s. Growth has largely relied on franchising, resulting in both company-operated and franchised stores worldwide, typically located in malls, transit hubs, and high-traffic street locations.

Menu and offerings: The menu centers on bakery items such as cakes, breads, and pastries, complemented by espresso-based drinks, tea, and other beverages. Many locations also offer light meals and snacks. The chain is known for its round logo and branding, though interiors vary by market.