4Pteoriaan
4Pteoriaan is a concept in the field of marketing and business strategy that outlines four key elements essential for a company's success. The term was popularized by E. Jerome McCarthy in his 1960 book "Basic Marketing: A Managerial Approach." The four Ps stand for Product, Price, Place, and Promotion. Each element plays a crucial role in the marketing mix and is interdependent with the others.
Product refers to the goods or services offered by a company. It encompasses the features, benefits, design,
Price is the amount a customer pays for a product or service. Pricing strategy involves determining the
Place, also known as distribution, involves the methods and channels used to deliver the product to customers.
Promotion encompasses all the activities used to communicate the value of the product to the target audience.
The 4P framework provides a structured approach to developing and implementing marketing strategies. By carefully considering