40stimuli
40stimuli is a multimedia project created by the artist and designer, James Bridle. The project aims to explore the concept of sensory overload and the impact of constant stimulation on human perception and behavior. Bridle uses a variety of mediums, including video, sound, and interactive installations, to create immersive experiences that overwhelm the senses.
The core of 40stimuli is a video installation that presents 40 different sensory stimuli, each lasting for
Bridle's work has been exhibited in various galleries and museums around the world, including the Tate Modern
40stimuli is not just an artwork; it is an invitation to reflect on the constant stimulation we