2for1

2for1 is a term used to describe a pricing or promotional arrangement in which two items or services are offered for the price of one. The concept is common across retail, hospitality, entertainment, and online commerce, and it is frequently seen in various brands or campaigns that emphasize value.

Promotions under the 2for1 umbrella take several forms. These include buy-one-get-one-free (BOGO) offers, two-for-one pricing, and voucher-based deals that grant a second item at no additional charge or at a reduced price. Terms and conditions—such as which products qualify, the quantity limits, start and end dates, and any exclusions—vary by retailer and region. Clear disclosure of these terms is important to avoid consumer confusion and regulatory issues.

Two-for-one promotions are commonly used to attract new customers, move excess inventory, and increase store traffic or online engagement. They can boost short-term sales but may impact gross margins or cannibalize regular-priced purchases if used too aggressively or too frequently.

In branding practice, "2for1" is also used as a name or tagline by several businesses and discount platforms, often to signal promotional value. These uses are independent and do not refer to a single centralized entity. Related concepts include BOGO, two-for-one pricing, and various multi-buy promotions.