ögonblicksmått

ögonblicksmått is a term used in Swedish-language discussions to describe a measure of the duration or quality of a moment as experienced by a person. The word combines ögonblick (moment) and mått (measure) and is used to discuss subjective time in contrast to objective clock time.

Although not a formal unit in metrology, ögonblicksmått has appeared in cognitive psychology, media studies, and philosophy as a way to talk about the perceived length of events or the intensity of a moment in experience. It signals an interest in how long or how vividly a moment feels rather than how many seconds pass.

Measurement approaches for ögonblicksmått vary. Common methods include time estimation tasks in which participants judge how long an event lasted, time reproduction tasks in which they try to reproduce a duration, and scaling methods that map reported experiences to relative values. Collectively, these approaches aim to capture subjective time rather than a fixed, objective interval.

Applications of the concept occur in experiments on time perception, where researchers describe results in terms of ögonblicksmått, and in film, journalism, or media studies as a way to analyze pacing or the perceived impact of a sequence. In user experience research, the idea can inform discussions about momentary attention and engagement.

Status and reception: the term remains informal and primarily used within Swedish-language contexts; it has not become a standardized term in international literature. Its meaning can vary by context, and reports should specify the measurement approach used.

See also: time perception, subjective time, psychophysics, shot duration.