äriturists

Äriturists refers to a type of traveler who combines business with leisure activities during their trips. This concept, sometimes also known as "bleisure" travel, involves extending a business trip to include personal vacation time or incorporating recreational elements into a business agenda. The term is a portmanteau derived from the Estonian words "äri" (business) and "turist" (tourist).

Individuals who engage in äriturism often seek to maximize their travel time and make the most of their time away from home. This can involve arriving a few days early before a conference to explore a new city, or staying longer after a business meeting to visit local attractions or spend time with family. The motivations behind äriturism are varied, ranging from personal enrichment and stress reduction to exploring new destinations and gaining a broader cultural understanding.

The rise of äriturism is influenced by several factors, including the increasing flexibility in work arrangements, the growing desire for work-life balance, and the accessibility of travel information and booking platforms. Companies may also see benefits in äriturism, as it can lead to more engaged and motivated employees who feel their travel time is better utilized. However, considerations around company policy, expenses, and liability are often part of the discussion when äriturism is involved. The trend highlights a blurring of the lines between professional and personal life, reflecting evolving societal attitudes towards work and leisure.