árát
árát is a form of the Hungarian noun ár, which means price. Specifically, árát is the definite direct object form; it is used when the price is the object of the action or when referring to “the price of something” in contexts where the object is definite. For example, az árát can appear in sentences like Meg kell határoznunk az árát (We need to determine its price) or A cég megemeli az árát (The company will raise its price).
In Hungarian grammar, the definite direct object is marked with a suffix, and árát illustrates this pattern
Etymology and terminology: ár is a basic Hungarian noun meaning price or cost. árát is not a