árzuhanás

Árzuhanás is a Hungarian term that translates to "price plunge" or "price crash." It describes a situation where the price of a particular asset, good, or service experiences a rapid and significant decline. This phenomenon can occur in various markets, including financial markets, real estate, and consumer goods.

In financial markets, an arzuhanás can be triggered by a variety of factors, such as negative economic news, a company-specific crisis, or widespread investor panic. This rapid selling pressure can lead to substantial losses for investors who hold the depreciating asset. The term emphasizes the suddenness and severity of the price drop, distinguishing it from a gradual decline or correction.

In the context of consumer goods or services, an arzuhanás might refer to a deliberate and aggressive price reduction by a seller, often to clear inventory, stimulate demand, or counter competitor pricing. This can be beneficial for consumers who are looking to purchase the item at a lower cost. However, it can also signal underlying issues with the product's perceived value or market demand. The term is widely understood in Hungary to denote a sharp and dramatic fall in prices, often with significant implications for stakeholders.