árszegmentációban
Árszegmentációban, often translated as price segmentation, is a marketing strategy that involves dividing a customer base into distinct groups based on their price sensitivity and willingness to pay. This approach recognizes that not all customers value a product or service in the same way, and therefore, a one-size-fits-all pricing strategy may not be optimal. By understanding the different price points that various segments are willing to accept, businesses can tailor their pricing and product offerings to maximize revenue and profitability.
The process typically begins with market research to identify customer segments. These segments can be defined
Árszegmentációban allows businesses to implement different pricing strategies for each segment. This can include offering basic