Ükskord

Ükskord is an Estonian word that translates to "once upon a time" in English. It is commonly used as an introductory phrase in fairy tales, folk stories, and other narrative accounts, signaling the beginning of a story that is set in the past, often in an unspecified or distant time. The phrase evokes a sense of wonder and tradition, drawing the listener or reader into a world of imagination and storytelling.

The usage of "Ükskord" is deeply ingrained in Estonian oral and written traditions. It serves as a cultural marker, immediately identifying a piece of content as a narrative, distinct from factual accounts or everyday conversation. Children's stories and traditional Estonian folklore frequently begin with this phrase, establishing a familiar and comforting opening. Its simplicity and universality make it an effective tool for engaging audiences, particularly younger ones, by setting a clear expectation for the type of content that will follow. The phrase itself carries a nostalgic quality, connecting modern retellings of old tales with the generations of storytellers who preceded them.