Överprissning

Överprissning, often translated as overpricing, refers to the practice of setting a price for a good or service that is significantly higher than its perceived value or its comparable market price. This can occur for various reasons, including perceived exclusivity, brand reputation, scarcity, or simply as a strategic business decision. Consumers may be willing to pay a premium for products or services that they believe offer superior quality, status, or a unique experience.

In some cases, överprissning might be a temporary tactic to gauge market demand or to maximize profit margins during periods of high demand or limited supply. It can also be a deliberate strategy for luxury brands aiming to cultivate an image of exclusivity and desirability. However, if a price is perceived as excessive and not justified by the product's attributes or market conditions, it can lead to consumer dissatisfaction, damage brand reputation, and ultimately result in lower sales volumes. Competitors may also enter the market with more reasonably priced alternatives, further pressuring the overpricing entity. Regulatory bodies may also scrutinize prices if they are deemed exploitative, particularly in essential goods or services.