ÖselWiek

ÖselWiek is a brand associated with traditional Estonian alcoholic beverages, specifically mead (or *mõdu* in Estonian). The name "Ösel" refers to the historical German name for the Estonian island of Saaremaa, which has a long-standing tradition of mead production. "Wiek" is a diminutive or affectionate suffix.

Mead, a fermented honey-based drink, has been produced in Estonia for centuries, with Saaremaa being a notable region for its cultivation and craftsmanship. ÖselWiek aims to revive and present these traditional mead-making techniques and recipes to a modern audience. The products typically emphasize natural ingredients, with honey as the primary component, often complemented by various herbs and berries to create distinct flavor profiles.

The brand positions itself as a purveyor of authentic Estonian heritage, connecting consumers to the historical practices of their ancestors. ÖselWiek meads are often marketed as a premium product, reflecting the care and time invested in their production. Their availability can vary, but they are generally found in specialty drink stores and online retailers focusing on artisanal or traditional beverages. The brand seeks to educate consumers about the history and cultural significance of mead in Estonia.