walksleads

walksleads is a term that has emerged in the context of online marketing and sales, particularly within software-as-a-service (SaaS) and subscription-based business models. It refers to a lead that has demonstrated a significant level of engagement and interest in a product or service without having explicitly converted into a paying customer. This engagement can manifest in various ways, such as repeatedly visiting a company's website, downloading resources like whitepapers or case studies, attending webinars, or engaging with marketing emails.

The concept of "walksleads" acknowledges that not all potential customers follow a linear path to purchase. Some individuals or businesses may be in a research or evaluation phase, and their consistent interaction with a company's content indicates a strong potential for future conversion. Marketing and sales teams often track these behaviors to identify and nurture these high-potential leads. Specialized software and CRM systems can help monitor these engagement signals, allowing for personalized follow-up strategies. The goal is to guide these "walksleads" through the sales funnel by providing relevant information, addressing their concerns, and ultimately encouraging them to become paying customers. The term emphasizes the active, yet unclosed, nature of these leads.