vähittäisempi

vähittäisempi is a Finnish word that translates to "more retail" or "more gradual" depending on the context. In the context of commerce, it refers to a situation where sales are increasingly occurring directly to end consumers rather than through intermediaries. This can manifest in businesses shifting their sales channels to direct-to-consumer (DTC) models, such as online stores or branded physical retail locations. This trend is often driven by a desire for greater control over brand experience, customer relationships, and profit margins.

Alternatively, vähittäisempi can describe a process that is becoming slower or less intense. For example, an economic recovery might be described as vähittäisempi if it is proceeding at a more measured pace than initially anticipated. Similarly, a reduction in a particular activity could be characterized as vähittäisempi if it is happening incrementally. The precise meaning is determined by the surrounding Finnish words and the overall situation being discussed. It signifies a movement towards a more distributed or less concentrated form of something, either in terms of sales or in terms of the rate of change.