vivustoon

Vivustoon is a digital platform and animation studio specializing in creating high-quality animated content, particularly through a process known as "live-action animation" or "rotoscoping." Founded in 2012 by animator and filmmaker Vivien Lee, the studio blends traditional animation techniques with modern digital tools to produce visually rich and emotionally engaging works. Vivustoon’s approach involves animating over live-action footage, frame by frame, to achieve a unique hybrid style that retains the fluidity of live performance while adding artistic depth.

The studio gained prominence through its collaboration with renowned artists, musicians, and brands, including partnerships with figures like Björk, The Weeknd, and Nike. Vivustoon’s projects often explore themes of identity, creativity, and human expression, frequently incorporating surreal and abstract visuals. Notable works include animated music videos, short films, and commercial campaigns that showcase its signature style—characterized by smooth, painterly motion and a dreamlike aesthetic.

Beyond its creative output, Vivustoon has contributed to the broader animation community by sharing its techniques through workshops, tutorials, and open-source resources. The studio emphasizes accessibility in animation, encouraging artists to experiment with rotoscoping and digital tools. Vivustoon’s influence extends to educational platforms, where its methods are studied for their ability to bridge traditional and digital animation practices.

While Vivustoon operates primarily as a creative studio, its impact lies in its innovative approach to storytelling and animation. By merging live-action with digital artistry, it has inspired a new generation of animators to explore hybrid techniques, pushing the boundaries of visual media. The studio continues to collaborate on diverse projects, maintaining a reputation for artistic integrity and technical excellence.