videomarketingut
Videomarketingut is a term used to describe the discipline of integrating video into marketing strategies to inform, persuade, and engage audiences across digital channels. It encompasses planning, production, distribution, and measurement of video content to meet business objectives.
The term is a neologism found in contemporary marketing literature and online communities, not a formal industry
Core components include audience research, goal setting, content strategy, and production considerations. Common video formats include
Measurement focuses on engagement metrics (views, watch time, shares), conversion metrics (CTR, leads, sales), and return
Best practices involve clear storytelling, concise messaging, mobile-first design, optimized metadata for search and discovery, consistent