verkkianalytiikka

Verkkosivuanalytiikka, or web analytics, is the measurement, collection, analysis, and reporting of web data for purposes of understanding and optimizing web usage. The goal of web analytics is to increase a web site's effectiveness. This is achieved by identifying popular content, understanding visitor behavior, and detecting trends.

Commonly used web analytics tools include Google Analytics, Adobe Analytics, and Matomo. These tools track various metrics such as the number of visitors, page views, bounce rate, session duration, traffic sources, and user demographics. By analyzing this data, website owners can gain insights into how users interact with their site.

Key applications of web analytics include understanding user journeys, identifying areas for improvement in website design and content, measuring the effectiveness of marketing campaigns, and personalizing user experiences. For example, analyzing bounce rates on specific pages can indicate that the content is not engaging or relevant to visitors, prompting changes to improve the page. Understanding traffic sources helps in allocating marketing resources more effectively. Ultimately, web analytics provides a data-driven approach to making informed decisions about website management and strategy.