varumärkeskapitalet
Varumärkeskapital, often translated as brand equity, refers to the commercial value derived from consumer perception of the brand name of a particular product or service, rather than from the product or service itself. It is the additional value with which a company can enrich its products and services due to the brand name. Strong brand equity means that consumers are willing to pay more for a product or service because they trust or prefer the brand.
This value is built over time through consistent marketing efforts, positive customer experiences, and the development
Companies invest in building brand equity because it can lead to a range of benefits. These include