varemærket
Varemærket, often translated as trademark, is a sign which distinguishes the goods or services of one enterprise from those of other enterprises. In Denmark, as in many other countries, a varemærke can consist of words, including personal names, designs, letters, numerals, the shape of goods or their packaging, or combinations of these elements. The primary purpose of a varemærke is to indicate the commercial origin of products or services, allowing consumers to identify and trust a particular brand.
Registration of a varemærke provides exclusive rights to the owner within the designated territory, typically Denmark