vapaaajanmatkoilla
vapaaajanmatkoilla is a Finnish phrase that literally translates to “on leisure trips.” It is used to describe travel undertaken for recreation, tourism, holiday, or visiting family and friends rather than for business or work purposes. The concept is a significant part of Finnish culture, where the seasonally changing landscapes and the tradition of “suomi-loma” encourage residents to explore their own country and abroad during their vacations. The term appears frequently in statistical reports produced by the Ministry of Tourism and Sports, which tracks the number of leisure travellers, their spending patterns, and the economic impact of the tourism sector.
In Finland, leisure travel typically involves destinations such as the Arctic regions, the Archipelago, spa resorts,
Tourism boards and travel agencies frequently market “vapaaajanmatkoilla” packages that highlight seasonal attractions, environmental sustainability, and