valikupõhisusele

Valikupõhisus, also known as choice architecture, refers to the practice of designing the environments in which people make decisions to influence their choices without restricting their options or significantly altering economic incentives. It is based on the understanding that the way choices are presented can have a substantial impact on the outcomes, even when the underlying options remain the same.

This concept is rooted in behavioral economics and draws upon insights from psychology about human decision-making, particularly concerning cognitive biases and heuristics. Proponents of valikupõhisus argue that it can be used to nudge individuals towards making decisions that are beneficial for themselves or for society as a whole, such as opting for healthier food choices, saving more for retirement, or making environmentally friendly decisions.

Key principles of valikupõhisus include making desired options more visible, default options, and providing clear and easily understandable information. For instance, placing healthy food at eye level in a cafeteria, automatically enrolling employees in a retirement savings plan (with an opt-out option), or using simplified language on important documents are all examples of choice architecture. The ethical considerations of valikupõhisus are also important, as it is crucial to ensure that these design choices are transparent and do not unduly manipulate individuals. The goal is to guide rather than coerce, preserving freedom of choice while facilitating better decision-making.