valikoimamme

Valikoimamme is a Finnish term used by retailers and service providers to describe the current range of products or services offered by a business. The word combines valikoima (assortment, range) with the possessive suffix -mme (our), signaling that the assortment belongs to or is controlled by the company.

In retail and e-commerce, the valikoimamme encompasses breadth (the number of product categories) and depth (the variety within each category), as well as attributes such as brand mix, price points, quality levels, and availability. It is shaped by customer demand, market trends, supplier relations, logistics, and seasonal cycles.

Assortment planning involves selecting categories and items to include, balancing novelty and familiarity, and optimizing the number of stock-keeping units to support sales while managing margins and storage. Data from sales, inventory levels, and consumer insights guide decisions about when to add or drop products.

For customers, a well-managed valikoimamme provides choice, coherence, and ease of navigation, whether in a store or online. For the business, it contributes to brand perception, competitiveness, and profitability, and it may vary across channels and regions.

See also: assortment planning, inventory management, retail strategy.