urako

Urako is a term that can refer to several different things, depending on the context. In Japanese, "urako" (裏垢) literally translates to "back account" or "secret account." This most commonly refers to a secondary social media profile, often on platforms like Twitter or Instagram, which is kept separate from a person's main, public profile. These secondary accounts are typically used for more personal thoughts, opinions, or content that the user may not wish to share with their wider network of friends, family, or professional contacts. Users might share hobbies, fandoms, or more candid daily life updates on their urako.

Beyond social media, "urako" can also be used in other informal contexts to denote something hidden or secondary. For example, it might refer to a less prominent or less public aspect of a situation or project. The specific meaning is generally understood from the surrounding conversation. Without further context, the most prevalent understanding of "urako" relates to these private social media accounts.