upoutávat

Upoutávat is a Czech verb meaning to attract attention, to draw interest, or to captivate an audience. It is imperfective, used for ongoing or repeated actions, and its perfective counterpart is upoutat. The action is transitive and typically pairs with nouns such as pozornost (attention) or zájem (interest). For example, Reklama upoutává pozornost diváků; Kampaň se snaží upoutat pozornost veřejnosti.

In marketing and media, the term is used to describe strategies intended to ensure that a message stands out and engages the target audience. The idea is to create a noticeable opening or hook, often through visuals, wording, or storytelling, so that the audience pays attention to the content or product.

The noun upoutávka refers to a teaser or trailer designed to catch attention, or more generally to any notice or poster intended to attract viewers or readers. In film and advertising, upoutávky are common tools to stimulate interest ahead of a release.

Related forms include poutavý, meaning engaging or captivating, and poutavost, the quality of being attractive or attention-grabbing. The term is widely used across advertising, media, design, and public communications to describe mechanisms that capture and hold an audience’s attention.