underpriser
Underpriser is a term used in economics and business to describe a pricing strategy where a company intentionally sets the price of its products or services below the market rate, often below its own production costs. This strategy is typically employed for specific strategic purposes rather than as a long-term pricing model.
One of the primary reasons for underpricing is to gain market share rapidly. By offering lower prices,
Underpricing can also be used to establish a perception of value or affordability for a brand. Once