umbrellalabel
Umbrellalabel is a term used to describe a marketing or distribution strategy where a single, overarching brand name is applied to a diverse range of products or services, often with little obvious connection between them. This approach aims to leverage the established reputation and recognition of the parent brand to introduce and promote new offerings. The "umbrella" signifies that all these disparate products fall under the protection and identity of the main brand.
Companies employing an umbrellalabel strategy often do so to reduce the marketing costs associated with launching
The success of an umbrellalabel strategy often depends on the perceived coherence of the brand family and