ultrav

Ultrav is a Canadian rock band that was active from 1985 to 1991. The group was formed by singer and guitarist Amy Holland, along with her husband Gene Cornish, and guitarist Lou Ann Smith. They were known for their catchy pop-rock sound and memorable music videos.

Initially, Ultrav was envisioned as both a band and a musical project centered around the themes of science fiction, cyberpunk, and surrealism. The band's music videos often featured futuristic settings and elaborate costumes, reflecting their fascination with the emerging visual style of the 1980s. The group's lyrical themes explored the relationship between technology and humanity, often leaving the audience with open-ended interpretations.

Throughout the 1980s, Ultrav gained significant traction, with hits like "Malfunction" and "Gatecrusher" receiving extensive airplay on MTV and other music channels. Their biggest hit was arguably "Carrier," which featured a striking music video directed by local artist Ed Bianchi. Although the group faced struggles in terms of commercial success and creative autonomy, Ultrav's involvement in shaping the soundscape of 1980s alternative rock is undeniable.

In the early 1990s, Ulrav announced their breakup, reportedly due to the coupled strain of working within the music industry. Following their dissolution, the members went on to pursue various projects and solo endeavors, with Amy Holland releasing a few solo albums.

The music of Ultrav remains an intriguing relic of late 20th-century alternative rock, with the group's entwinement with musical and cultural developments of the time reflecting their all-embracing vision. The fan base and legacy surrounding the group continue to attract and spark discussions about music's place among evolving social landscapes and narratives.