ulta

Ulta Beauty, Inc., commonly referred to as Ulta, is an American beauty retailer that operates a chain of stores selling cosmetics, skincare, hair care, fragrance, and bath and body products, alongside in-store salon services. The company also maintains a significant online store and emphasizes a multis-brand approach with both mass-market and prestige brands.

Founded in 1990, Ulta operates hundreds of stores across the United States and Puerto Rico. Its headquarters are in Bolingbrook, Illinois. The stores combine retail with in-store salons, where licensed professionals provide services such as hair styling, makeup applications, and manicures.

Its product range spans thousands of brands and products across cosmetics, skincare, hair care, fragrance, and spa-related items. Ulta carries prestige and mass-market lines, and operates private-label brands. The Ultamate Rewards loyalty program offers points on purchases, member-exclusive offers, and birthday gifts.

Beyond stores, Ulta maintains a robust e-commerce platform (ulta.com) and a mobile app. The company pursues omnichannel strategies, including Ulta Beauty shops inside Target stores, which began with pilots in 2019 and expanded in subsequent years.

Ulta Beauty is publicly traded on the Nasdaq stock exchange under the ticker ULTA. It is a leading player in the U.S. beauty market, competing with specialty retailers such as Sephora and with drugstore and online channels.