Sephora

Sephora is a multinational beauty retailer offering cosmetics, skincare, fragrance, haircare, and beauty tools. Headquartered in Paris, the company operates stores and an e-commerce platform in numerous countries and is a subsidiary of LVMH Moët Hennessy Louis Vuitton, the French luxury conglomerate.

Founded in 1969 by Dominique Mandonnaud in Limoges, France, Sephora popularized an open-sell, self-service shopping concept that allows customers to sample products. The brand expanded internationally during the 1990s and was incorporated into LVMH's portfolio, eventually growing its own private label, Sephora Collection, alongside partnerships with a wide range of third-party brands.

Sephora operates a mix of freestanding stores and in-store spaces within department stores, supplemented by a robust e-commerce presence. It carries thousands of brands and its own Sephora Collection line. The company emphasizes experiential retail, beauty services, and digital tools to aid product discovery and purchase, including a loyalty program called Beauty Insider.

Digital tools such as Sephora Virtual Artist and Color IQ offer virtual try-ons and shade-matching. Sephora has pursued sustainability initiatives in packaging and supply-chain practices as part of its broader corporate social responsibility efforts.