ubiquitar

Ubiquitar is a neologistic Spanish verb used mainly in marketing, technology, and media to describe the act of making a product, brand, or message present everywhere or accessible through multiple channels. The goal is to achieve ubiquity by distributing presence across platforms, devices, formats, and geographic areas, often to increase visibility and user engagement.

Etymology and status: The term is built from the noun ubicuidad (ubiquity) and the Spanish verb suffix -ar. It signals the process of attaining ubiquity, rather than a distinct object. As a relatively new or industry-specific expression, ubiquitar is not widely listed in standard dictionaries and is mostly encountered in corporate or digital marketing contexts.

Usage and examples: In practice, ubiquitar is used to describe strategies that aim to place a brand or service across many channels. Examples: "La empresa quiere ubiquitar su marca en redes sociales, apps y puntos de venta," or "La estrategia busca ubiquitar el servicio en la nube y en dispositivos IoT." Critics say it can be a buzzword if used without clear metrics.

See also: Ubicuidad, Omnicanal, Multicanal, Marketing digital.