trackwithout
TrackWithout is a term used in the field of digital privacy and data analytics to describe a method of activity tracking that does not rely on the collection or storage of personal data. The concept emerged in the early 2020s as a response to growing concerns about intrusive user profiling and regulatory pressures such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). By design, TrackWithout systems capture anonymized signal information—such as device type, anonymous hashed identifiers, or aggregated interaction metrics—while avoiding the retention of personally identifiable information.
TrackWithout has been implemented in various contexts, including advertising platforms that wish to deliver relevance without
Critics argue that the term can be misleading, as some implementations still depend on indirect identifiers