tootenimetus

Tootenimetus is the official designation of a product used in catalogs, inventories, and retail systems. It refers to the primary, human-readable name by which the product is identified and referenced in commercial contexts.

Etymology: The term is a compound in Estonian formed from toode (product) and nimetus (designation or name). The combined form indicates the name assigned to a product for identification and marketing purposes.

Usage and scope: In data management and sales channels, the tootenimetus sits alongside other identifiers such as brand name, model number, and SKU. The tootenimetus is typically the name shown to customers and used in product listings; it may include the product line, series, or model qualifiers, but it should remain stable across marketing materials. Variants or configurations may have separate model codes while sharing the same tootenimetus.

Examples: A kitchen mixer with brand "KitchenCraft" might have tootenimetus "KitchenCraft Stand Mixer 5L", model "KC-5L-2024", SKU "KC-MX-5L-24". A smartphone might be labeled with tootenimetus "NovaPhone X Pro", while the brand is "NovaPhone" and the model number is "X Pro".

See also: Brand name, Model number, Product data management, SKU.