theLimited

theLimited, often stylized as The Limited, was an American clothing retailer that focused on contemporary women's professional and casual wear. Founded in 1963 by Leslie Wexner, the company grew to become a significant player in the fashion retail industry, known for its stylish yet accessible apparel. The brand targeted working women and those seeking polished, versatile pieces for their wardrobes.

Over the years, The Limited operated numerous stores across the United States, often located in shopping malls and prominent retail districts. They offered a range of products including suits, dresses, blouses, pants, skirts, and accessories. The brand evolved its offerings to keep pace with changing fashion trends, while maintaining a core identity of modern femininity.

The company underwent various ownership changes and strategic shifts throughout its history. In 2007, it was acquired by Sunstone Capital. Later, in 2017, The Limited announced it would be closing all of its brick-and-mortar stores and shifting to an online-only model. This transition marked a significant change in the brand's retail presence. The brand has since continued to operate online, with its ownership and operational structure evolving further.