terviklaad

Terviklaad is a type of laundry detergent developed in Estonia. It was first manufactured in the 1980s by the Estonian company Eesti Lületusiühing. The product contains detergent and fabric softener in a single package, making it a convenient option for consumers.

The name Terviklaad literally means "integral laundry" in Estonian, reflecting the product's design. It was marketed as a multipurpose laundry solution that could be used for various types of laundry, including washing machines and hand washing.

Terviklaad contains a blend of surfactants, builders, and optical brighteners. The exact composition of the product may vary depending on its production date and batch. In general, the detergent is designed to effectively remove dirt and stains from clothing while also providing a softening effect.

The popularity of Terviklaad has waxed and waned over the years. In the 1990s, it was a staple in many Estonian households, particularly among those with limited financial means. However, as consumer preferences and laundry habits have changed, the product's market share has declined.

Today, Terviklaad remains an available option in Estonia, but its sales have decreased significantly. The product is often associated with nostalgia for the pre-independence era in Estonia. Despite this, Terviklaad continues to be sold in various stores and online platforms, catering to those who still prefer its simplicity and affordability.