termékvonalat
Termékvonalat refers to a group of related products manufactured and marketed by a single company. These products typically share similar characteristics, such as brand name, target market, distribution channels, or production technology. A product line can be broad or narrow, depending on the number of distinct product categories within it. For example, a company might have a product line of personal care items, including shampoos, conditioners, and body washes, all under the same brand.
Companies develop product lines to leverage brand equity, achieve economies of scale in production and marketing,
The management of a product line involves strategic decisions about pricing, promotion, and product development for