tatálogía

Tatálogía is a term used in linguistics to describe the repetition of the same word or phrase within a sentence or a short piece of text, often for emphasis or stylistic effect. It is distinct from tautology, which involves the redundant expression of an idea using different words. Tatálogía is about using the identical linguistic unit multiple times.

This rhetorical device can serve various purposes. In spoken language, it can highlight a particular word or concept, drawing the listener's attention to its significance. For example, in a speech, repeating a key phrase like "we will not yield, we will not yield" powerfully conveys determination. In literature, tatálogía can create a sense of rhythm, build suspense, or evoke a specific emotional state in the reader. It can also be used for ironic or humorous effect, depending on the context.

While often intentional, tatálogía can sometimes occur unintentionally, particularly in informal communication or when a speaker or writer struggles to articulate their thoughts clearly. However, when used deliberately, it is a powerful tool for enhancing meaning and impact. The effectiveness of tatálogía relies heavily on its context and the skill with which it is employed. It is a simple yet potent way to add emphasis and structure to language.