tarkoitusviesti

Tarkoitusviesti is a Finnish term that translates literally as “purpose message” and refers to a communication that explicitly states the intent or objective behind an action, decision, or organization. The word is a compound of tarkoitus (purpose, intent) and viesti (message). It is used in various contexts ranging from corporate disclosures to informal correspondence.

In corporate governance, a tarkoitusviesti is often a short, stand‑alone document or executive summary that explains the guiding principles and long‑term goals of a company. It typically accompanies annual reports, sustainability reports, or investor presentations, giving stakeholders a clear understanding of the organization’s mission and strategic direction. Finnish regulations encourage such transparency for public and private companies as part of the broader effort to meet environmental, social, and governance (ESG) expectations.

In day‑to‑day communication, the term can describe the initial statement of intent at the start of meetings, project plans, and email subject lines. For example, a project kickoff email may begin with a tarkoitusviesti outlining the reason for the project, the desired outcome, and the key stakeholders involved. By front‑loading the purpose, recipients can quickly assess relevance and prioritise their response.

The concept has parallels to “purpose statements” in English‑speaking business literature and “mission statements” in non‑profit sectors. It plays an important role in aligning expectations, improving clarity, and fostering accountability across organizational cultures.