tarinavetoisen

Tarinavetoinen (in its declined form tarinavetoisen) is a Finnish term used to describe content, products or experiences whose design and purpose are primarily guided by narrative and storytelling. The adjective characterizes a focus on characters, plot development, emotional arcs, and human-centered meaning, rather than on isolated features, data, or purely functional criteria. In practice, tarinavetoinen approaches aim to engage audiences through coherent stories that connect ideas, emotions, and actions.

The term is formed from tarina (story) and vetoinen (driven or oriented) and is used in various fields to signal a narrative-driven orientation. In sentences, tarinavetoisen yhdistämistoiminnan or tarinavetoinen kampanja are examples of how the concept appears in context. The genitive singular form tarinavetoisen is commonly used when describing a tarinavetoinen lähestymistapa or tarinavetoinen suunnittelu in relation to a noun.

Applications of tarinavetoinen design and communication span media, marketing, education, and product development. In media and entertainment, tarinavetoinen storytelling emphasizes plot, character development, and emotional stakes. In marketing and branding, tarinavetoinen kampanja builds brand value around a cohesive story rather than isolated messages. In education and training, tarinavetoinen noudattaminen uses stories and scenarios to facilitate understanding. In user experience and product design, tarinavetoinen lähestymistapa relies on user stories to guide features and interactions.

Critics note that a strong tarinavetoinen focus can risk distracting from factual accuracy, oversimplifying complex ideas, or reducing interactivity if not balanced with substance and usability. See also narrative design, storytelling in marketing, and story-driven media.