suosita

Suosita is the singular imperative form of the Finnish verb suosittaa, meaning to advocate, support, or promote something or someone. It is used when giving a direct instruction or request to one person to back or endorse a matter, for example in campaigns, endorsements, or internal recommendations.

The verb suosittaa is transitive and typically takes an object denoting what is being supported or advocated. In imperative use, the form suosita stands in for “you should advocate” or “advocate this.” Finnish also has other moods and tenses for suosittaa, such as the present tense (suositan, suositat, suosittaa) and the noun suositus, meaning a recommendation or endorsement.

Usage notes emphasize that suosita conveys a sense of active endorsement or promotion, rather than merely liking something. It often appears in contexts where a person is urged to publicly back a policy, product, candidate, or idea. Because it is a command form, its tone is direct and can be considered persuasive or formal depending on the surrounding language and medium.

Related terms include suositus (a recommendation), suosittelija (an advocate or recommender), and the related verb suositella, which more commonly means to recommend in a neutral sense. While suosita focuses on urging advocacy, suositella centers on offering a recommendation.

See also: suositus, suosittelija, suositella.