stórmarkaður

A stórmarkaður is an Icelandic term that translates to "supermarket" or "hypermarket." It refers to a large self-service store selling a wide variety of food and household products. These stores are a common retail format found in urban and suburban areas of Iceland.

Stórmarkaðir typically offer a comprehensive selection of groceries, including fresh produce, dairy, meat, seafood, baked goods, and packaged foods. Beyond food items, they also usually carry a range of non-food merchandise such as clothing, household appliances, electronics, toys, and health and beauty products. The emphasis is on providing a one-stop shopping experience for consumers.

In Iceland, stórmarkaðir are operated by several major retail chains, which compete on price, product variety, and customer service. They play a significant role in the Icelandic economy, providing employment and contributing to the retail sector. The size and offerings of stórmarkaðir can vary, with some resembling large supermarkets and others being closer to hypermarkets, offering an even broader selection of goods.