stijlverklaring

A stijlverklaring, also known as a style declaration or style statement, is a document or statement that outlines the stylistic choices and principles of a brand, organization, or individual. It serves as a guide for maintaining consistency in design, communication, and overall aesthetic across various platforms and mediums. The purpose of a stijlverklaring is to ensure that the brand's identity is consistently represented, regardless of the medium or context in which it appears.

A stijlverklaring typically includes elements such as the brand's mission, values, target audience, and the specific design guidelines that reflect these elements. It may cover aspects like color schemes, typography, imagery, and tone of voice. By providing clear instructions and examples, a stijlverklaring helps maintain brand integrity and recognition.

The creation of a stijlverklaring is a collaborative process that often involves input from various stakeholders, including designers, marketers, and executives. It is a living document that can be updated as the brand evolves or as new design trends emerge. Regularly reviewing and adhering to the stijlverklaring ensures that the brand remains relevant and cohesive in a competitive market.