sortimentsdjup

Sortimentsdjup is a term derived from Swedish that describes the depth of a product assortment, that is, the range of variations offered for a particular product category. It differs from sortimentsbredde, which refers to how many distinct product categories a retailer stocks. While breadth concerns the number of different kinds of items, depth focuses on how many variants of a single item – such as sizes, colors, flavors, or configurations – are available.

The concept is important in retail, wholesale, and e‑commerce because it balances consumer choice against inventory costs. A deep assortment can satisfy heterogeneous consumer preferences and increase basket size, but it also requires more stock-keeping units (SKUs), tighter supply‑chain coordination, and greater storage capacity. Conversely, a shallow assortment reduces complexity and holding costs but may lose market share among customers seeking specific options.

Measuring sortimentsdjup usually involves counting SKUs within a category and evaluating the average number of variants per basic product. Analytical tools may generate a “depth index” that compares a retailer’s depth against industry benchmarks or against its own historical data. A well‑managed depth strategy aligns with segmentation analysis, ensuring that the most profitable variants receive priority stock levels while low‑turn variants are phased out or sold through alternative channels.

Business leaders use sortimentsdjup insights for assortment planning, price‑positioning, and promotional strategies. For instance, a fashion retailer might diversify color options during peak seasons to boost sales, whereas a technology vendor might limit depth to focus on high‑margin flagship models. In practice, “just‑in‑time” inventory systems, collaborative forecasting with suppliers, and data‑driven demand modeling help maintain an optimal balance between depth and inventory efficiency.