socialnorm
Social norms are the unwritten rules that guide behavior within groups. They consist of shared expectations about how people should act and what counts as appropriate conduct in a given social context. Norms arise from cultural traditions as well as ongoing social interactions and are upheld through mutual expectations.
Two common types are descriptive norms and injunctive norms. Descriptive norms describe what people typically do,
Norms influence behavior through social influence processes: people conform to what they perceive others do or
Formation and change: norms develop via repeated interactions, communication networks, and observational learning. They can vary
Measurement and application: researchers study norms with surveys, experiments, and field interventions. Norms-based approaches are used
Criticism: normative influence can suppress dissent or reinforce status quo, and campaigns can backfire or overlook