slogandriven
Slogandriven is a neologism used in discussions of political communication, branding, and social movements to describe a mode of operation in which slogans, rather than detailed arguments or policies, guide messaging and actions. The word is formed from 'slogan' plus 'driven' or 'driven by', signaling a top-level emphasis on concise, repeatable phrases.
In practice, slogandriven strategies emphasize short, emotionally resonant lines across multiple channels—speeches, posters, social media, and
Critics argue that slogandriven approaches risk oversimplification, misleading simplification, and polarization, as complex issues are reduced
In academic and media analysis, slogandriven discourse is linked to broader trends in branding, memetic communication,