slogandriven

Slogandriven is a neologism used in discussions of political communication, branding, and social movements to describe a mode of operation in which slogans, rather than detailed arguments or policies, guide messaging and actions. The word is formed from 'slogan' plus 'driven' or 'driven by', signaling a top-level emphasis on concise, repeatable phrases.

In practice, slogandriven strategies emphasize short, emotionally resonant lines across multiple channels—speeches, posters, social media, and ads—designed to be memorable and easily shareable. Organizations may prioritize slogan testing, rapid iteration, and subscriber or follower engagement metrics over policy depth. For instance, a campaign might center a catchphrase such as 'A Better Future' and align all communications to that frame.

Critics argue that slogandriven approaches risk oversimplification, misleading simplification, and polarization, as complex issues are reduced to a single message. It can hamper accountability and muddy policy distinctions, while increasing susceptibility to manipulation in digital environments.

In academic and media analysis, slogandriven discourse is linked to broader trends in branding, memetic communication, and the analytics-driven optimization of public messaging.