skierowana

Skierowana is a Polish feminine singular past participle and adjective formed from the verb skierować, meaning to direct, aim, or target. It denotes that something has been directed toward a particular recipient or purpose. In grammar, skierowana agrees with feminine singular nouns; masculine is skierowany and neuter is skierowane. As an attribute, it can describe campaigns, messages, products, or pages that are tailored to a specific audience.

Usage in marketing and communications is common: kampania skierowana do określonej grupy odbiorców (a campaign targeted at a specific audience), reklama skierowana na młodych (advertising directed at young people), treść skierowana do użytkowników z określonej lokalizacji. The phrase can also express broader intent: polityka skierowana na ograniczenie emisji, programy skierowane na rozwój regionów. The nuance is that the audience, location, or objective is the focus of the directing effort rather than a generic, one-size-fits-all approach. Related terms include ukierunkowany and adresowany, which convey similar tailored meaning.

Etymology: skierowana is the feminine form of the past participle of skierować, derived from kierować (to direct) with the prefix s-, and is used to express that something has been aimed or directed toward a target. The perfective aspect of the verb is reflected in the participle form. See also kierować and skierowanie for related linguistic and functional connections.